Most businesses get wrapped up in how and what they do, forgetting to communicate why they do it.

It’s inside the answer to why, the emotional benefit exists for your customers. Once your why is clearly defined, all of your business development, brand strategy, and channel marketing efforts coalesce into a clear foundation for your next level of growth.

 

 

Here is how we do that.

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Discover
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Define
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Develop
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Design
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Create
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Optimize

Discovery is where we start to get the big picture of where your brand is now.

We talk with your key stake holders, staff, and customers to gain qualitative and quantitative insights. The results present the “why” you’re doing what you do, and create the foundation to develop your compelling brand strategy which includes your position, story, and voice.

Once the brand’s been defined, we develop the plan to connect your “why” to the “how” and “what” you do to deliver your voice that inspires the hearts, minds, and purchase behaviors of your target customers; increasing engagement with your brand.

At this point you can take that information in-house to design, create, and optimize what’s needed. Or, Porter Communication can continue as your partner to design and create corporate and brand identities along with packaging design and branded environments.

Additional internal components can be created as well, such as employee, investor, and marketing communications to ensure the message stays clear.

conversations create action

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doing this separates your business from the competition, delivering more sales and a stronger culture

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999

REASONS

AND ONLY ONE COUNTS
TAKING ACTION

Call or email us today:

(805) 452-8268

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